Perhaps the greatest challenge to a healthy lifestyle in the United States today is the inclusion of carbonated soft drinks in the individual diet. This is particularly true in the diets of teenagers and younger children. Sales of carbonated soft drinks in elementary, middle and high schools are of particular concern to parents and consumer action groups.
Fueled by aggressive and effective marketing in schools and the population in general, carbonated soft drinks became a multibillion dollar business. In supermarkets, newspapers, television and radio and in this site, soft drink companies spend aggressively to promote their message of supposed good health and refreshment.
Evidence is starting to emerge however that soft drinks are not good for the health of the individual and changes are required to ensure and establish a healthy life style for the soft drink consumer.
Characteristics of Carbonated Soft Drinks
Carbonated soft drinks are widely consumed and present a unique problem, although they are water based, much of their taste and appeal comes from the addition of significant amounts of sugar, sugar substitutes and other chemicals that are harmful to health. A good portion of their appeal however, comes from the promotion of the products in a way those appeals to younger customers.
Beverages containing significant of sugars stimulate the pancreas, boosting insulin levels and taking the body out of its natural fat burning state. Colas, in particular, contain caffeine, sugar, sodium and acid that are extremely destructive to human tissue…
Effect on Youth
High levels of carbonated soft drinks have been traced to the increase in Childhood Obesity. Obesity is a major health problem for both adults and children. A surge of obesity among children is resulting in an increase in the rate of diabetes and other types of systemic health problems.